Sonya's zoom work

 Code

Connotations

 The gesture code of the woman hugging the Tide product.

This has connotations of love and relationships and presents the product as having an important role in her life.

  The use of superlatives, for example in ‘World’s cleanest wash’

 This has connotations of superiority and conveys a sense of excitement.


Code

Connotations

 The gesture code of the woman hugging the Tide product.

This has connotations of love and relationships and presents the product as having an important role in her life.

  The use of superlatives, for example in ‘World’s cleanest wash’

 This has connotations of superiority and conveys a sense of excitement.

The colour red is quite prominent in the advert (as well as blue and green)

This has connotations of passion and romance- indicating that women are quite intimate and passionate (hence why the product itself is red- to persuade more women to buy it)

Her clothing and makeup (makeup consisting of a bold red lip look and her clothing quite fashionable)

This has connotations of pride along with the idea of being modern 

Iconography present (such as hearts)

Connotations of adoration towards the idea of cleaning and the product itself - showing importance 

Slogan’s Typography 

Quite bold, eye-catching 

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